Marketing Services
The marketing division at Cengage Learning Custom Solutions works closely with authors to put original texts before key prospects on a national level. If the contents of your manuscript match our current marketing campaigns, we can provide you with the following marketing services:
Exposure to APG Sales Representatives and Custom Editors
Our field-based editorial team and Thomson Higher Education sales forces support and promote our custom publications on campuses across the country. The group who will represent your work will depend on the type of manuscript you publish with us, but you can be certain you will have their full support.
Catalog and brochure inclusion
Custom publications with broad appeal and strong sales potential are featured in marketing tools such as sales catalogs and product brochures, helping to expose your work to a wide audience.
Co-marketing and packaging with other Cengage Learning products
If your work is supplementary, we may have an opportunity to bundle and promote it with Thomson Higher Education titles aimed at the same market.
Global exposure on the Web
Along with exposure on this Web site, Thomson Custom Solutions titles can be advertised for sale in various Cengage Learning online catalogs.
Convention participation
Cengage Learning Custom Solutions participates in most national and regional conventions. These conventions are the leading venues where your colleagues can see and adopt your product. We can also work with you to help promote your title at regional events you may be attending or hosting.
For more information about Cengage Learning Custom Solutions's marketing services, please contact our marketing department via e-mail.